Last LapMiddle East

Automotive event agency · UAE

Automotive events that move your brand.

From the first reveal to the final lap. We create and deliver automotive experiences that connect your brand with customers, media and dealers.

Let’s build your next event.

Tell us what you have in mind. Our UAE team will be in touch to discuss your brief.

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  • Vehicle launches
  • Driving experiences
  • Brand activations
  • Motorsport events

Dubai team. International Last Lap experience.

Automotive brands in the Last Lap portfolio

  • BMW
  • MINI
  • Polestar
  • Porsche
  • Ford
  • Aston Martin
  • Ferrari
  • Volkswagen

The experience behind the ideas

Automotive is in our DNA.

A selection of work delivered by Last Lap teams in Portugal, Spain and the Middle East.

  • Light grey Ford Expedition on a stage at the Ford Product Committee

    Ford Product Committee

    Ford Middle East

    Last Lap Middle East

  • White Ford Bronco Raptor balanced on boulders beside a large Ford oval sign in the Liwa desert

    Ford LIWA Drive

    Ford Middle East

    Last Lap Middle East

  • Blue Ford Bronco, white Bronco and red Ford Ranger Raptor lined up on a desert helipad at the Ford Raptor Experience

    Ford Raptor Experience

    Driving experience

    Last Lap Middle East

  • Red and blue Ferraris parked in the pit lane under Passione Ferrari Club Challenge signage at the Ferrari Driving Days

    Ferrari Driving Days

    Driving experience

    Last Lap Middle East

  • BMW iX on a demonstration ramp at the BMW Ultimate Experience

    BMW Ultimate Experience

    Experiential automotive event

    Last Lap Portugal

  • Polestar 3 presented at the Closed Room Polestar event

    Closed Room Polestar

    Vehicle presentation

    Last Lap Portugal

  • MINI at the Vhils × MINI cultural collaboration

    Vhils × MINI

    Automotive meets culture

    Last Lap Portugal

  • Line-up of Aston Martin sports cars, led by a copper convertible, parked along a driveway at the Aston Martin Drive

    Aston Martin Drive

    Driving experience

    Last Lap Portugal

  • Illustrated Volkswagen T1 camper and ID. Buzz on a sky-blue slide for The Originals Fest

    The Originals Fest

    Volkswagen brand festival

    Last Lap Spain

From concept to delivery

Your brief. Our starting line.

Launch something new.

Vehicle reveals, media drives and dealer launches built around your product story.

Put people behind the wheel.

Customer drive days, track experiences and product discovery programmes.

Bring the brand to life.

Roadshows, pop-ups and interactive activations that get people involved.

Own the motorsport moment.

Fan experiences, sponsor activations and hospitality around the action.

A clear route from idea to event.

One team to connect creative, production and on-site delivery around your objectives.

  1. 01

    Tell us what success looks like.

    Share your audience, objectives, timing and budget.

  2. 02

    Shape the right experience.

    We discuss the brief and agree the scope and next steps.

  3. 03

    Bring it to life.

    Once appointed, we take the agreed concept through production and delivery.

What’s your next move?

Bring us a brief. Or the beginning of an idea.